The content marketing breakthrough of an advanced packaging and test company
This company specializes in advanced packaging (SiP/FC-BGA) and test services, ranking among the top 10 in the industry by capacity. With key certifications including IATF 16949 and ISO 26262, and a technical team of 100+ engineers, they had it all — except visibility. The semiconductor industry's unique characteristics — small customer circles, long decision chains, and extreme rationality — rendered traditional marketing approaches nearly useless.
Advanced packaging capabilities existed, but the industry's small circle meant potential customers had virtually no awareness of their technical strength beyond existing clients.
Packaging procurement is VP-level decision making. Traditional cold calls and trade shows simply couldn't reach the actual decision makers.
Engineers could execute advanced processes but couldn't produce compelling technical content. The company introduction was essentially a spec sheet.
Semiconductor design-win cycles typically run 9-12 months. Without a systematic lead nurturing mechanism, many initial interests faded away with no follow-through.
Built a "golden triangle" of technical white papers + application notes + industry trend reports. Engineers provided knowledge, we refined and co-published. Covered hot topics like SiP, FC-BGA, and automotive chip packaging to establish industry technical authority.
Covered industry long-tail keywords through SEM/SEO. Executed targeted distribution on semiconductor industry media, technical communities, and LinkedIn to ensure content reached target companies' engineers and procurement VPs.
Established an automated workflow: content download lead capture → email nurturing → sales follow-up. Each prospect downloading a white paper entered a 6-8 week nurturing sequence, handed to sales at the optimal moment.
Equipped the sales team with an intelligent toolkit: technical content library, customer case library, competitive comparison tools — enabling every salesperson to become an "industry expert."
"The semiconductor industry has a small circle and rational decision-making — traditional 'advertising' simply doesn't work. DAKAW helped us build a systematic content marketing engine. The combination of technical white papers, case studies, and industry reports precisely reached our target customers. Securing 3 design-wins in 6 months — that was unimaginable before."
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